Volkswagen hints it might jump into the steaming hot USA pickup market

Among associate degree assortment of recent cars, crossovers and ideas that may extra service the Volkswagen stand at this week’s ny International motorcar Show, many attention can possible be centered on one dubbed the Tarok.

In recent years, the German auto manufacturer has created an enormous push into the sunshine truck market, models just like the huge Atlas crossover serving to it reverse years of declining sales. however the Tarok idea vehicle might see Volkswagen build its come into a phase it abandoned decades ago: the compact truck.

“Although there are not any plans to supply the vehicle for the U.S. market, the Tarok idea is being shown to determine market reaction for a very versatile and compact entry-level pickup,” the auto manufacturer same in an exceedingly statement discharged prior to the prototype’s unveiling on Wednesday throughout a New York State International motorcar Show media preview.

VW presently offers pickups in an exceedingly variety of worldwide markets, however it hasn’t vie within the phase within the U.S. since dropping a truck supported its recent Rabbit hatchback in 1984. however company officers have clearly been reading the tea leaves, particularly because the yankee marketplace for midsize trucks has staged a fast turnaround since mid-decade.

Coming out of the nice Recession, all 3 of the Detroit-based automakers abandoned midsize trucks, as did Honda, several trade executives, together with former Ford chief executive officer Mark Fields, predicting the phase would just about dry up. however since General Motors created its come in 2014 with the Chevrolet Colorado and GMC canon models, sales have rebounded.

In 2016, Americans purchased 448,398 midsize pickup trucks, a figure that jumped to 524,231 last year, per trade information. “And there’s many space to grow,” same Joe Hinrichs, president of automotive operations for Ford, that brought its own midsize model, the Ranger, into production late in 2018.

Volkswagen initial titillated the likelihood of reentering the U.S. pickup market at the 2018 ny motorcar show unveiling the Tanoak idea supported its three-row Atlas sport utility vehicle vehicle.

The Tarok idea that may be introduced at New York’s Jacob Javits Convention Center on was antecedently discovered at the Sao Paulo International Motor Show in Brazil late in 2018 however is being shown within the U.S. for the primary time.

It measures 193.5 inches, bumper to bumper, or regarding twenty one inches shorter than the Tanoak idea. The Toyota urban center, the phase leader with 245,659 sales within the U.S. last year, measures anyplace from 212.3 to 225.3 inches, relying upon the body and bed configuration.

Despite its diminutive size, the Tarok is intended to handle a payload of up to seventy three.2 inches, however, slightly longer than what several of this crop of midsize trucks will slot in their bed. to drag that off, VW explained, the rear seats, in conjunction with the panel that unremarkably separates the traveller compartment from the load bed, fold away, extending the load house.

The Tarok would be one among solely 2 pickups supported a railroad car platform, instead of a classic, truck-like body-on-frame chassis. the opposite is that the slow-selling Honda Ridgeline.

VW has taken pains to indicate that Tarok would be ready to handle serious workloads, among alternative things fitting it with associate degree underbelly skidplate associate degreed an all-wheel-drive system that, with the flip of a rotary dial would be tuned to cross-country conditions.

How serious the auto manufacturer is regarding obtaining back within the pickup phase is unsure, tho’ Scott Keogh, chief executive officer of Volkswagen of America, told CNET’s Roadshow last month that “Without a doubt, the most important open house [in the VW lineup] is pickup. while not a doubt.”

Keogh told the web site VW has “opportunities to try to to it ourselves,” ought to it prefer to go back to into the pickup market. however the German auto manufacturer in Jan signed a venture with Ford that may see them collaborate on the event of future industrial vehicles. Hinrichs has confirmed that the 2 corporations square measure exploring alternative potential partnerships, together with electrical vehicles. And pickups are reportedly below discussion.

For its half, Ford has confirmed it’s conjointly observing opportunities for a pickup smaller than its new Ranger. officers have declined to verify whether or not they may work with VW on such a project.

The sales surge within the midsize truck phase has alternative makers observing their choices, per trade analysts. Hyundai, for one, has confirmed it’s moving ahead on the event of the Santa Cruz, a model that will be supported a well-received idea vehicle of a number of years back. just like the Tanoak idea, the Cruz model conjointly used artistic engineering to hold an oversized load, during this case, a disengagement bed extender. Hyundai officers have same they hope to possess the Santa Cruz in production by late 2020 or early 2021.